Internet Marketing Consultant, eCommerce Expert, Online Marketing
I have been featured in a number of articles on Online Retailing over the years.
January 11, 2010
Retailer Harbor Freight hires an e-commerce exec from OvernightPrints
Camarillo, CA (Internet Retailer)
Brian Salau Beck, Chief Operating Officer of OvernightPrints.com, has accepted a new position as Vice President of E-Commerce at hardware retailer Harbor Freight. Harbor Freight operates 350 stores in 43 states. Beck will manage a major redesign of Harbor Freight's web site, including hiring additional staff and selecting vendors.
Beck had been with OvernightPrints.com since 2008, joining the company from his position as Chief Operating Officer of Costume SuperCenter, where he led efforts to replace the company's e-commerce platform.
Prior to that, he was CEO of home furnishings retailer Broadspan Commerce, where he guided the company from startup to rankings in the Internet Retailer Top 500 and the Inc. 500. Beck was also Co-Founder and Managing Partner of Threshold Partners, management consultants specializing in early stage, high-growth technology companies.
Beck will be a speaker at the Internet Retailer Conference, June 8-11 in Chicago, as part of a panel in a pre-conference technology workshop session entitled 'E-Commerce Platforms: The right choice at the right time.'
OvernightPrints.com introduces an updated design gallery
IRVINE, CA (Internet Retailer)
OvernightPrints.com has worked overtime to give consumers and businesses more options for creating custom printing materials online.
The online retailer, which uses waterless printing production and is No. 169 in the Internet Retailer Top 500 Guide, is rolling out more than 2,000 updated templates that give visitors more options for custom business cards, letterheads, and envelopes.
Prices on the expanded design templates start at around $2.95, depending on the size and quantity of the order. An order for 5,000 business cards with two-sided information would cost about $93, the company says. "OvernightPrints.com is always looking for new and creative ways to help our customers market their businesses cost-effectively," says Chief Operating Officer Brian Salau Beck. "The redesign and expansion of our template gallery is just another example of how we continue to evolve our product selecton."
To access the updated design gallery, OvernightPrints.com, which had 2008 web sales of $64.2 million, has built a new express design feature. Once users click on the designer express page, they are taken to a main search page that enables them to sort through templates by theme or industry. After selecting a template, the customer fills out the necessary form, proofs the information and submits the final order.
With the improved design gallery, OvernightPrints.com now offers specific designs for more than 300 industries and plans to expand to more than 500, the company says. Since the new design gallery went live, OvernightPrints.com has processed several thousand orders, the online retailer says. The average order is about $100. "We made a long-term decisoin to make it faster and simpler for customer to design print materials," says Salau Beck.
Licensed and SaaS platforms each offer ups and downs, retailers say
LAS VEGAS, NEVADA (Internet Retailer)
Retailers including OvernightPrints.com and Encyclopedia Britannica Inc. are finding advantages and disadvantages in licensed and on-demand e-commerce platforms, executives said at the Shop.org Annual Summit this week.
OvernightPrints.com, which sells products ranging from business cards to T-shirts that customers can personalize on OvernightPrints.com, is migrating from an in-house e-commerce platform to a major licensed platform, said Brian Salau Beck, Cheif Operating Officer. Among the advantages, he said: leveraging a vendor's expertise and having the ability to make web site changes without having to rly on internal software developers, and taking advantage of software code already built and tested by other experts. OvernightPrints.com is No. 169 in the Internet Retailer Top 500 Guide.
But Beck also cautioned retailers to be aware of possible additional costs beyond basic licensing fees, such as for customization of web page designs and intergration with other software applications.
He also advised:
Conduct page-loading tests with a site-hosing provider;
Set development timelines and hold vendors to them;
Check to see if you already have a licesne with any third-party vendor applications with which the e-commerce platfrom provider needs to integrate; this could enable the retailer to re-use an existing license or pay a reduced integration fee.
Clarify what a retailer must do to maintain its e-commerce platform if the platform vendor goes out of business.
For retailers considering open-soure platforms, the range of costs and responsibilities can vary widely, Wu said (Bernardine Wu, CEO of Fit for Commerce). Retailers can benefit from free support from and open-source community of software developemrs, but they may still have to take on the cost of maintaining their own data centers, she added.
OvernightPrints.com and ShoeMoney.com Announce Business Cards for Life Contest Winner Wed. July 1, 2009
IRVINE, CA, Jul 01 (MARKETWIRE) ShoeMoney.com and OvernightPrints.com, the world leader in waterless (green) onling printing, announced today the winner fo the Free Business Cards for Life Contest. Chiwun Smith of Ontario, Canada is awarded free business cards for life for her outstanding business card concept.
"The OvernightPrints.com and ShoeMoney's Business Cards for Life Contest was a huge success. With over 470 entires, the quality of submissions was astounding," said Jeremy Schoemaker, founder of ShoeMoney.com. "We really didn't havfe any preconceived notions of what we wanted for a business card, so that made looking thorugh them that much more fun. It was a very tough decision, but with the help of the ShoeMoney.com readers and my staff we were able to pick a winner. in my opinion any of the top 20 would have made a great business card to hand out at conferences. I want to thank everyone who took the time to design a card and enter the contest."
With over 470 entries, the business cards were judged on creativity and uniqueness. ShoeMoney ultimately piced the deisng that best suited his style and the winner's business card will be seen by millions of pepl both online and in the real world.
"I want to thank everyone that participated in this contest. The designs were extremely creative and every one of the m would have made a great business card," said Brian Salau Beck, COO of OvernightPrints.com. "I am pleased to congratulate all of the contest participants on their impressive efforts."
February 2009 Gearing Up After more than a decade of e-commerce, platforms offer a bewildering array of options By Paul Demery Deciding among the options requires a high degree of due diligence, starting with identifying a retailer’s goals and available resources. “It seems such an obvious thing, but many retailers don’t a good job of it,” says Brian Beck, Chief Operating Officer of OvernightPrints.com, a personalized products retailer that is migrating from an in-house to a licensed platform to support major growth.
Beck knows about due diligence better than most. In the past several years, he has also served as a senior executive at two other retail organizations that have made or considered major changes to their e-commerce platforms. CostumeSuperCenter.com, for which Beck is a former chief operating officer, had operated on a licensed e-commerce platform with a separate order management system. The entire platform was hosted on a third-party web server farm. But that configuration didn’t support the retailer’s need to integrate its front-end order process with back-end inventory management. When it set out to consider other e-commerce environments, CostumeSuperCenter.com worked with FitForCommerce to match its particular business processes with available technology platforms. It drilled down to the retailer’s need to not only automatically update inventory records as customers ordered items, but to also trigger replenishment from particular warehouses or suppliers whenever stocks fell to a certain minimum level. A good job
After considering a number of vendors, the retailer chose ProfitCenter Software, which provides an e-commerce platform within an integrated enterprise resource planning system delivered in a SaaS environment. As with any migration to a completely new platform, there were bugs but the new platform did a good job of handling order volumes during its first peak season, Beck says.
FitBase Featured Content on Guided Navigation Expert Opinon by Brian Salau Beck for FitForCommerce.com
When thinking about implementing GuidedNavigation, several key factors should be considered.These include: 1) Size of product catalog, 2) SEO implications, and 3) underlying product database and your technical/data resources.When implemented correctly, GuidedNavigation can have dramatic conversion rate impact by enabling a customer to find what they are looking for quickly and empowering consumers to power through the conversion funnel.
In general, a larger product catalog lends itself to guidednavigation.Once a product catalog exceeds several thousand products, the time tested, structured method of adding categories and sub-categories becomes strained, resulting in difficult to navigate categories with multiple levels and dozens or hundreds of products in each category...
Costume SuperCenter Marries eCommerce and Online Video with $5,000 Halloween Costumes Video Contest The leading online costume retailer will award big dollars for funniest, scariest, and cutest Halloween Costume Videos, marries eCommerce and online community using video sharing
Think you are Scary? Funny? Cute? Capture it on video and register for a chance to win up to $5,000 in the Costume SuperCenter Halloween Costumes Video Contest!
Today, Costume SuperCenter announced its Halloween Costumes Video Contest with participation open to the entire general public (US only). The company will award a $3,500 grand prize and $500 to each category winner that receives the most votes from web site visitors. Awards will be made on Mischief Night, Thursday, October 30th.
"We are looking forward to seeing the great videos that people come up with!" said Brian Salau Beck, Chief Operating Officer. "Given today’s broad accessibility of homemade video and the explosive growth of video sharing web sites like YouTube™, we are sure to get some really fun and interesting costume videos." said Salau Beck. “We are bringing together eCommerce and online community by integrating video submissions right on our site, which we expect to create an exciting interactive experience for our customers and generate highly qualified traffic.”
Furniture E-retailer Broadspan Commerce Among America's Fastest Growing Private Companies
The leader in online retailing of home furnishings recently ranked #313 on Inc. Magazine's 500 fastest growing privately-held companies in the nation.
Broadspan Commerce, the industry leading online retailer of home furniture, has been selected as one of the five-hundred fastest growing private companies in America by Inc. Magazine. The 2007 list will be featured in Inc.'s September issue. This is Broadspan Commerce's first year making the Inc. 500.
"We are thrilled to have been selected by Inc. Magazine to this prominent list of successful private companies, and it is an honor to be featured with the bright stars of our economy," said Brian Salau Beck, Broadspan's CEO. "The phenomenal growth we have experienced is a result of our team of highly dedicated and skilled individuals, and our strategy of bringing great quality furniture to consumers at tremendous value prices. Consumers are increasingly comfortable in making large purchases over the Internet, and our approach has positioned us as a leader in the high growth e-commerce marketplace."
Broadspan Commerce Makes Internet Retailer Top 500 for Second Year Running Internet Site for Home Furniture Broadspan Commerce Ranks Amongst Amazon Dell and Other Online Commerce Sites
Broadspan Commerce , the industry leading online retailer of home furniture, was selected for Internet Retailer Magazine’s 2007 Top 500 Guide, which lists the largest sites for online commerce, providing a company profile and industry statistics. This is Broadspan Commerce ’s second consecutive year making the Top 500.
“We are thrilled and honored to be selected for the Internet Retailer Top 500 for the second year in a row,” said Brian Salau Beck, CEO of broadspan commerce . “The efforts of our skilled and dedicated team, coupled with our diligent work during 2006 to improve our web site experience, has really paid off in what we think is the premier online shopping experience for furniture buyers in the United States. With the addition of new furniture lines and additional web site shopping features, we are looking forward to an even more exciting 2007.”
Copyright 2009 Brian Salau Beck - 11 Wellington Place - New Brunswick, NJ 08901 - (732) 208-2763 - firstname.lastname@example.org