Internet Marketing Consultant, eCommerce Expert, Online Marketing
Internet Marketing Tools and Resources
Below are some of the tools and resources and tools I've found useful over the years for Internet Marketing
If you are looking for a great resource to help you select vendors - for an ecommerce store platform or a point solution (like SEO) there is a great new online tool called FitBase from FitForCommerce. I recommend checking it out at www.fitforcommerce.com
SEO is short for Search Engine Optimization and means optimizing your natural search engine rankings (getting your terms to the top of Google and Yahoo's natural results). Here's a couple of tools that you might find helpful.
WebCEO www.webceo.com - I've used this to track rankings across all search engines, also has some submission tools that are a place to start with SEO, but far from what you need to build a complete SEO program
TrafficTravis www.traffictravis.com - This is a new tool I've just started using - the free version has some good basic functionality for tracking ranks and keyword research.
I've used a number of outside firms to help build rank in the past, as well as hired internal resources to do this. I've been successful in getting rank for a number of important terms for the various businesses I've been involved with (in Google check out the #2 rank for 'Business Cards' for OvernightPrints, #2 rank for 'Halloween Costumes' for CostumeSuperCenter.com, and #1 rank for 'Beds' for TotalBedroom.com).
Here's a couple of firms that I've worked with that may be able to help you - no guarantees here, as every retailer and service provider is different, and search engine algorhythms are ALWAYS changing. You've got to just be smart about how you do this, so get some professional help.
Any good search engine marketing program HAS to start with keyword research. Look for the terms that are relevant to your business and get a lot of online search volume through the major search engines.
I've used both Trellian's Keyword Discovery and WordTracker - both are good, relatively low-cost tools, though I currently use Trellian - check it out www.keyworddiscovery.com
Pay-Per-Click (PPC) or Paid Search (sometimes called SEM or Search Engine Marketing) can make you or break you - it can be very costly and will break the bank if you aren't careful. Some good tools I've used to manage PPC campaigns in the past include:
Google's AdWords tools - www.adwords.google.com - these come with a Google AdWords account, but only allow you to manage Google's campaigns (not Yahoo, MSN, etc.)
Affiliates are other web sites that partner with you to drive traffic to your site. In general, you pay them a commission if you sell something on your site - this can range from 3% to 20% or more, depending on your gross margins and product category. The easiest way to get started with an affiliate program is through an established network, that provides the partners already for you in a community (they call these folks 'publishers' - you are a 'merchant'). A few networks you should look at include:
You can run your affiliate network in house or use an outside consultant. I've found this varies by company size - when you are smaller, it is often best to outsource this to someone and bring in house when your program tops a couple of million in revenue per year.
Copyright 2009 Brian Salau Beck - 11 Wellington Place - New Brunswick, NJ 08901 - (732) 208-2763 - firstname.lastname@example.org